What I've been up to
 

​Energy BBDO, Chicago

SVP, Creative Director

Present
Clients: Claritin, One A Day, Afrin, Miralax, Aspirin, Cubs, Pearle Vision, Starbucks, Champion

• Lead multiple creative teams across multiple accounts to build brand-level, fully integrated platforms.

• Spearheaded Claritin’s first-ever global campaign, starting in the U.S. and scaling to 5 international markets.

• Lead inter-agency  partners to create campaigns that span across all channels, ensuring ideas breakthrough not just in TV, but in the places brands can actually connect with people and culture: social, influencer, experiential, retail, and PR.

• Sole-creative lead on Energy's Pearle Vision account, and co-creative lead on Chicago Cubs.
   

VMLY&R, Chicago

Group Creative Director

2021-2022

Clients: Kraft-Heinz, Kim Crawford, Ruffino, Modelo

• Won my first Cannes Lion for work on Kraft Heinz.

• Learned how to manage 7 accounts simultaneously,

• Took Heinz from a TV-only campaign to a social-first, integrated campaign spanning TikTok, influencer, earned media.

• Credited with helping transition Constellations from TV-only to fully integrated campaigns and activations.

• Developed a content creator hub to shape work for creatives, content creators, social strategists, and community managers.
   

Creative Director

2018-2021

Clients: Kraft Heinz, Constellation Wine and Beer, YMCA

• Member of pitch team responsible for winning Kraft Heinz, OGX, and YMCA.

• Ran the creative team for YMCA’s 2020 and 2021 national campaigns, figuring out how to juggle franchise stakeholders and get multiple brand managers, all with different business needs, on the same creative page.

• Part of the team that launched Heinz's first ever agility Superbowl War Room, creating content and writing copy all in real time, all in front of clients, real-time.

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Associate Creative Director

Clients: Kraft Heinz, Kimberly-Clark, Walgreens​

• Serve as the lead writer on multiple Kraft Heinz accounts (Heinz, Kraft Mac and Cheese, Velveeta, Ore-Ida)

• Lead creative team on the 2018 brand platform campaign for Cottonelle

• Recipient of the 2016 Spark Award, (Employee of the Year)​

• Credited by senior leadership for the acquisition of AOR for Cottonelle's 2016 creative campaign. 

• Collaborate with multiple agencies to develop integrated campaigns for Kimberly Clark brands (Cottonelle and Kleenex)

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Biggs|Gilmore, Kalamazoo, MI

Copywriter

March 2010-2014

Clients: Kelloggs (Pop-Tarts, Cheez-It, Pringles, Froot Loops, Nutri-Grain, Townhouse, Keebler, Rice Krispies)

• Lead writer and creative on Pop-Tarts, developing first-ever social voice, always-on content and social-led campaign ideas. 

• Responsible for the brand growth of Pop-Tarts social pages, reaching 1.1 million followers in the first two years.

• The lead creative team on the Pop-Tarts Crazy Good Summer campaign and the launch of Krave Cereal in North America.

• The lead writer for Pop-Tarts Summer Olympics TV campaign 

• Lead writer on multiple Kellogg's accounts (Rice Krispies, Froot Loops, Krave, Frosted Flakes

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Robinson & Maites|Chicago, IL

Copywriter

December 2009-March 2010​

• Partnered closely with art directors to create creative conceptual work for FedEx and Staples.
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Score Tennis Academy|Chicago, IL

Professional Tennis Coach

• Before taking a swing at advertising, I was a competitive tennis player who played at a national level and  had the privilege of  coaching nationally ranked players across the country. 
   

Glory Days 

Chicago Portfolio School | 2009 - 2010

Certificate in Copywriting

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Bowling Green State University | 2004 - 2008

Awarded Division I Athletic scholarship to Bowling Green State University where I received a bachelor's degree in communications and a minor in Marketing.

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Lorenzo de' Medici Florence Italy | Summer 2007

Spent the summer studying international marketing in Florence Italy and started a love affair with red wine.  

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Things I've Won 

​Employee of the year 2x (Energy BBDO and VML)
Cannes Lions Gold, Silver and Bronze (DiverisTree)

Cannes Lions Gold (Philly BagelGate)
Midwest Emmy (Chicago Cubs)

Clio Sports - Social Single Platform Gold (Mahomes 57)

Clios Sports - Social Single Post Gold (Mahomes 57)

Effie 2x - (Mahomes 57, Mayochup)_
One Show Gold 2x (DiverisTree, Mayochup)

The Drum Gold (Mayochup)

Facebook Best Social Page (Pop-Tarts)

3X Webby Award Winner (Pop-Tarts, Pop-Tarts Crazy Good Summer)

Effie Experiential (Pop-Tarts Crazy Good Summer)

Effie Social Best Fan Page (Pop-Tarts beating Coco-Cola)

Best of Quarter (Chicago Portfolio School)
NCAA Division I Scholarship 
NCAA Division I MAC Athlete of the Year
Illinois State Girls Doubles Championship  (Yes, I once ran on purpose)

 

Things I've Lost 

My taste for Pop-Tarts after way too many years of unlimited taste tests. 
My first and only pair of Ray Ban sunglasses, kayaking the sturgeon River

My left flip-flop, somewhere in Dayton, OH. 

My class chameleon named Audrey in Mrs. Neudecker's 2nd grade class.

My favorite stuffy. Don't remember where. Don't remember how. But boy was my mom pissed.
 

Clients 

Claritin, Miralax, Afrin, One a Day, Aspirin, Chicago Cubs, Pearle Vision, Kraft-Heinz, Starbucks, Walgreens, Champion, YMCA, Cottonelle, Kleenex, Pop-Tarts, Cheeze-It, Fruit Loops, Smartwater, Pepsi-Co, Kim Crawford, Ruffino, Modelo.  

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