What I've been up to
 

​Energy BBDO, Chicago

SVP Creative Director

Present

• Lead a team of creatives and content creators, producers, community managers and strategists to deliver best in class integrated campaigns with an emphasis on social media, content creation, and brand activations. 
   

VMLY&R, Chicago

Group Creative Director

2021-2022

Clients: Kim Crawford, Ruffino, Meiomi, Robert Mondavi, Woodbridge, Modelo

• Lead the creative charge in the execution and development of various Constellation brands. 

• Responsible for the growth and professional development of 6+ creatives (copywirters, art directors, and designers)
   

Creative Director

2018-2021

Clients: Kraft Heinz, Constellation Wine and Beer, YMCA

• Lead the creative charge in the execution and development of various Kraft Heinz brands. 

• The lead creative team on the 2020 and 2021 YMCA national ad campaigns

• Spearheaded Heinz's first ever agility Superbowl War Room. Responsible for managing and creating owned and earned content, PR-worthy campaigns, and breakthrough ideas that impact culture

• Member of pitch team responsible for winning Kraft Heinz, OGX, YMCA, and Constellations business.

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Associate Creative Director

Clients: Kraft Heinz, Kimberly-Clark, Cottonelle, Walgreens​

• Serve as the lead writer on multiple Kraft Heinz accounts (Heinz, Kraft Mac and Cheese, Velveeta, Ore-Ida)

• Lead creative team on the 2018 brand platform campaign for Cottonelle

• Recipient of the 2016 Spark Award, (Employee of the Year)

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*VML Acquired Biggs|Gilmore in January 2014

• Credited by senior leadership for the acquisition of AOR for Cottonelle's 2016 creative campaign. 

• Collaborate with multiple agencies to develop integrated campaigns for Kimberly Clark brands (Cottonelle and Kleenex)

• Awarded social creative director for all Kimberly-Clark sectors of brands, most notably Cottonelle and Kleenex.

• Led first team of writers and designers to develop 'always on' social content and first-ever agility War Room. 

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Biggs|Gilmore, Kalamazoo, MI

Copywriter

March 2010-2014

Clients: Kelloggs (Pop-Tarts, Cheez-It, Pringles, Froot Loops, Nutri-Grain, Townhouse, Keebler, Rice Krispies)

• Lead writer and creative on Pop-Tarts, developing first-ever social voice, always-on content and social-led campaign ideas. 

• Responsible for the brand growth of Pop-Tarts social pages, reaching 1.1 million followers in the first two years.

• The lead creative team on the Pop-Tarts Crazy Good Summer campaign and the launch of Krave Cereal in North America.

• The lead writer for Pop-Tarts Summer Olympics TV campaign 

• Lead writer on multiple Kellogg's accounts (Rice Krispies, Froot Loops, Krave, Frosted Flakes

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Robinson & Maites|Chicago, IL

Copywriter

December 2009-March 2010

• Created creative conceptual work for FedEx. 

• Partnered closely with art directors and design leads in developing engaging online and offline campaigns.

• Responsible for on-time/on-budget delivery of creative and strategic deliverables. 

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Score Tennis Academy|Chicago, IL

Professional Tennis Coach

2008-2010

• Before taking a swing at advertising, I was a competitive tennis player who dreamed of making it to Wimbledon one day. I had the privilege of teaching and coaching nationally ranked players across the country. 
   

Glory Days 

Chicago Portfolio School | 2009 - 2010

Certificate in Copywriting

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Bowling Green State University | 2004 - 2008

Awarded Division I Athletic scholarship to Bowling Green State University where I received a bachelor's degree in communications and a minor in Marketing.

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Lorenzo de' Medici Florence Italy | Summer 2007

Spent the summer studying international marketing in Florence Italy and started a love affair with red wine.  

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Things I've Won 

2019 Cannes Lion - Gold (Philly BagelGate)

2019 Clio Sports – Social – Single Platform – Gold (Mahomes 57)
2019 Clio Sports – Social – Single Post – Gold (Mahomes 57)

2019 Effie Short list (Mahomes 57)

2019 Effie (Mayochup)

2018 Project Issac Award (Heinz Mayochup)

2018 One Show 2x Gold (Food & Beverage, Heinz Mayochup)

2018 The Drum Gold  (Heinz Mayochup)

2017 VML Spark Award (Employee of the Year)

2015 Effies 2x Gold Integrated Campaign (Kellogg's)

2013 Sammy Award for Best Social Network Website (Pop-Tarts)

201 3X Webby Award Winner for Pop-Tarts Pop-It Forward & Pop-Tarts Crazy Good

2012 Effies Best Branded Social Fan Page for Pop-Tarts beating out Coca-Cola 

2010 Best of Quarter Chicago Portfolio School 2010 for McCormick GrillMates 

2007 NCAA Division I MAC Athlete of the Year 

2004 Bowling Green State University Division I Athletic Scholarship 

2004 Illinois State Girl's Tennis Doubles Championship

 

Things I've Lost 

My taste for toaster pastries after four years of unlimited taste tests. 
My favorite pair of sunglasses kayaking the sturgeon River in Cheboygan, MI.

My Black Nike suitcase. Then found. Then lost again. 

My left flip-flop at the Alpha Phi Omega party in Dayton, OH. 

Celine Dion's first CD. Maybe this was for the best.

My class chameleon named Audrey. Mrs. Neudecker's 2nd grade class.

 

 

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